玩家扮演类似侦探的角色,在实景的几间小屋来寻找线索、破解谜题,最终逃出密室,体验时间在1-2小时之间,需要几人组队完成。这样的真人实景密室逃脱吸引着大批年轻人。密室到底好玩在哪里?密室是如何设计的?

Players play detective-like roles, searching for clues and solving puzzles in a few cabins in the scene, eventually escaping from the chamber, where the experience takes between 1-2 hours and requires several teams to complete. Such a real-life escape attracted a large number of young people. Where the hell is the secret room? How is the chamber designed?

  记者裴蕾体验的是密室逃脱游戏的开场,这间剧院场景的密室有多个房间,一个个场景转换的新奇体验感是吸引众多消费者的原因之一。一个密室的体验时间在1-2小时之间,需要几人组队完成。

Reporter pei lei experienced the opening of the secret room escape game, the theatre scene of the secret room with multiple rooms, one scene to change the novelty of the experience is one of the reasons for attracting a large number of consumers. The experience of a chamber is between 1-2 hours and requires several teams.

  消费者秋秋:如果解开了很多机关,会有很大的成就感,另外,工作人员里面会有NPC(非玩家角色)出现,跟他们互动很有意思。

Consumer qiuqiuqiu: if you untie a lot of organs, there will be a great sense of achievement, in addition, the staff will have a npc (non-player characters), interaction with them is very interesting.

  机构预测,2019年密室行业市场规模有望突破百亿,比2018年翻一番。密室的面积小到几十平米,大型主题密室甚至超过500平米,故事背景以悬疑类为主,场景设计越来越追求真实性。

The agency predicts that the market size of the Chamber of Secrets industry is expected to exceed 10 billion in 2019, double the number in 2018. The area of the secret room is as small as tens of square meters, the large theme secret room is even more than 500 square meters, the story background is mainly suspense class, the scene design is more and more seeking authenticity.

  长古世家研发中心总监毛竹竹:为了完美还原上世纪三十年代的上海剧院,我们直接去拆迁废弃的青砖厂一块一块地拿回来,在主题上进行重建,主题里的家具和一些道具都是通过各种渠道去收回来的,原本就属于那个年代的东西。

In order to restore the Shanghai theater of the 1930s perfectly, we went directly to remove the abandoned green brick factory and take it back, and rebuild it on the theme. The furniture and some props in the theme were collected through various channels.

  实景密室从最初的纯解谜型机关密室发展到现在,融入了角色扮演、真人互动、剧情再现等元素,给消费者更完整的沉浸式体验。在这密室升级的过程中,催生了一批新职业。

From the original pure mystery chamber to the present, the scene chamber has integrated the elements of role-playing, real-life interaction, plot reproduction and so on, giving consumers a more complete immersive experience. In the process of upgrading the Chamber of Secrets, a number of new professions were born.

  在这样一间欧洲中世纪背景的密室里,玩家们要通过剧情演绎和任务解谜,找出刺杀国王的凶手,最终逃离地牢。特别的是,这里有大量工作人员扮演任务角色,来与玩家对话互动,推进剧情走向。吴启航就是其中一员,他今年22岁,学习表演专业,目前兼职做密室演员。

In such a medieval-european backroom, players are trying to figure out the king's killer and escape from the dungeon through plot interpretation and task solving. In particular, there are a large number of staff here to play the role of the task, to interact with the player to advance the plot. Wu Qihang is one of them. He is a 22-year-old professional in acting and currently works part-time as a secret-room actor.

  密室演员谷卫东:可以遇到很多不同的情况,因为观众的反应我预测不到,所以我觉得对于自己来说是一个挑战。

The secret room actor gu weidong: can meet many different situation, because the audience's reaction I cannot predict, therefore I feel to oneself is a challenge.

  融入了演员表演和真人互动的密室,更像是为玩家打造了一个新的世界。在这个世界里,玩家有自己特定的角色和任务,像是演电影般,能沉浸式地体验到一个完整的故事。

It's more like creating a new world for players by incorporating a closet of acting and real-life interaction. In this world, players have their own specific roles and tasks, like a movie, to experience a complete story immersively.

  由于剧情互动型密室在剧本和装置设计上难度更高,有原创能力的密室设计师成为各密室争抢的香饽饽。如何通过完整的剧情和一瞬间的装置触发,来营造氛围感,传递故事的内核,与玩家产生共鸣,这样的设计过程短则四五个月,长则超过一年。

Because the plot interactive chamber is more difficult in the script and installation design, the original ability secret room designer becomes each secret room scrambles for the sweet spot. How to create a sense of atmosphere through a complete plot and a moment of device triggering, convey the core of the story, and resonate with the player, such a design process is short for four or five months, longer than a year.

  长古世家研发中心总监毛竹竹:每一个剧本在创作之初,就要注意剧情、场景、机关、谜题、灯光、音效、道具以及演员等这些重要组成元素的一个呈现方式,并且要学会从玩家的视角去思考每一个细节。

The director of the changgu family research and development center, mao bamboo: at the beginning of each script, we should pay attention to the plot, scene, organ, puzzle, lighting, sound effects, props, actors and other important elements of the presentation, and learn to think about each detail from the perspective of the player.

  实景密室从设计到最终落地需要几个月的时间,而且目前的密室非常依靠原创能力,规模化的复制难以实现。那么,实景密室行业到底挣不挣钱?

It takes months from the design to the final landing, and the current chamber relies heavily on originality, making large-scale replication difficult. So, the real - scene secret room industry after all earn money?

  张翰是最早一批实景密室的经营者,他告诉记者,最初是没有实景密室的,创业之初觉得线上有密室逃脱游戏,就想把线上的游戏搬到线下。小型密室需要投资一百万元左右,中型约三百万元,大型的五百万元甚至上千万元都有。

Zhang han is the first batch of real-view chamber operators, he told reporters, initially there is no real-view chamber, the beginning of the business feel that there are online secret room escape game, want to move online game to offline. Small secret rooms cost about $1 million, medium about $3 million, and large $5 million or even $10 million.

  X先生密室创始人运营管理及拓展负责人张翰:其实最重的成本在人员的工资和租金方面,以五个主题的密室为例,大概一个月的运营成本在45万元。五个主题单店营收每个月一般在120万元,客流量大概在一万人。正常的投资回报比来讲是18个月,能够收回投资成本。

Mr. X. Founder of the Chamber of Secrets, Operations Management and Development Director Zhang Han: In fact, the heaviest cost is in terms of the salaries and rents of the staff, taking the five-themed Chamber of Secrets as an example, with operating costs of about $450,000 a month. Five theme single store revenue is generally in 1.2 million yuan per month, the passenger flow is about 10,000 people. The normal return on investment is 18 months and can recoup investment costs.

  密室行业的连锁化程度较高,将近一半的密室经营者开了不止一家店。由于需要多人组队来体验密室,预订主要依靠线上平台。价格方面,每个人在几十元到几百元不等,由于场景装置和演员表演的升级,一线城市的密室价格普遍超过每人200元。

The secret-room industry is highly chained, with nearly half of its operators opening more than one store. Due to the need for multiplayer teams to experience the Chamber of Secrets, booking mainly relies on online platforms. In terms of price, everyone ranges from tens to hundreds of yuan, and the price of secret rooms in first-tier cities generally exceeds 200 yuan per person due to the upgrading of scene installations and actor performances.

  密室的选材也越来越丰富,不仅有悬疑解谜类型,也有温馨亲情类型,还有传承中国传统文化的类型。密室经营最核心的地方就是原创能力,难以实现规模化复制,现在不少密室都在和影视类、游戏类的IP合作,而热门的密室也在寻求更多元的变现途径,例如打造自己的IP,把它做成小说甚至是电影。

The selection of secret rooms is more and more abundant, not only the type of suspense puzzle, but also the type of warm affection, and the type of inheriting Chinese traditional culture. The core of the chamber's operation is its originality, which makes it difficult to replicate on a large scale. Now many rooms are working with IPs of film, television and games, and popular secret rooms are also looking for more ways to realize it, such as creating their own IP, making it into novels and even movies.

  长古世家创始人罗洋:我们的愿景,就是想创造更多有意义的内容和属于我们中华民族的IP,通过它去传递正能量、价值观和我们的民族文化、民族精神。

Luo Yang, founder of the ancient family: our vision is to create more meaningful content and IP belonging to our Chinese nation, through it to transmit positive energy, values and our national culture, national spirit.

  中国文化娱乐行业协会实景娱乐分会秘书长米守春:把各大影视的IP包括游戏带到线下的实景娱乐里面来,进行授权,包括《延禧攻略》《法医秦明》这些都是已经落地的,还有《破冰行动》《长安十二时辰》等等,现在合作还是挺丰富的。

Mi Shouchun, Secretary-General of the China Association of Cultural and Entertainment Industry, has brought the IP of the major films and televisions, including the game, to the offline scene entertainment, to authorize, including the \"Yanxi introduction \",\" forensic Qin Ming \", these have landed, and\" Icebreaker \",\" Chang'an Twelve Hours \"and so on.


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