1月3日,石景山两宗不限价地块收金亿元,新年土地首拍一扫上个月一家房企报价、底价成交的阴霾。其中一宗地有15家房企竞价、溢价率达到%,给市场带来回暖的信号。重返土地市场的不限价地块是吸引众多房企的原因之一。而石景山作为北京楼市福地,连续两年百亿单盘销冠位居此地,加上北京去年头号“地主”中海助阵。以石景山不限价地块开锣的2020年首场土拍岂能不春暖花开。

On January 3, Shijingshan two unlimited land collection of 100 million yuan, New Year's land first shot to sweep last month a housing enterprise quote, bottom price deal haze. In one case,15 housing companies bid at a premium rate of%, signaling a recovery. Return to the land market unlimited land is one of the reasons for attracting a large number of housing enterprises. And Shijingshan as a blessing of the property market in Beijing, two consecutive years of 10 billion single-disc sales of the crown here, plus Beijing last year's number one \"landlord\" Zhonghai support. Shijingshan unlimited land to open the gong in 2020, the first earth pat cannot spring blooming.

1月3日,2020年北京土地市场迎来开年第一拍,石景山首钢园区两宗纯商品住宅用地出让。与去年12月北京宅地悉数底价成交相比,石景山两宗地块在众多房企的竞买下,比58亿的起始价高出亿元,总成交金额亿元。以此开启的2020年的土地市场可谓开门红。

January 3,2020 beijing land market ushered in the first shot of the year, Shijingshan Shougang Park two pure commercial residential land transfer. Compared with the bottom price of beijing's house in december last year, two blocks in shijingshan were auctioned by a large number of housing companies, more than 5.8 billion yuan above the starting price, the total transaction amount of 100 million yuan. The land market, which opens in 2020, is a hit.

其中,石景山区古城南街东侧(首钢园区东南区)1612-757地块共有绿城、电建、招商、融创、中海、金茂 保利、旭辉 首创、首开 华润 建工8个竞买主体参与现场竞价。最终,融创以34亿元的价格竞得,溢价率约%,折合楼面价52109元/平方米。

Among them, Shijingshan ancient city south street east side (the southeastern section of Shougang park)1612-757 total green city, electric construction, investment, rongchuang, zhonghai, Jinmao Poly, Xuhui pioneered, the first China Resources construction project 8 bidding subjects to participate in the site. Eventually, the company competed for $3.4 billion at a premium rate of about%, equivalent to $52,109 per square metre on the floor.

而石景山区古城南街东侧(首钢园区东南区)1612-759地块则出现15家房企争夺,最后由中海亿元竞得,溢价率约为%,楼面价48650元/平方米。

On the east side of South Street in Shijingshan District (the southeastern part of Shougang Park),15 housing estates competed for land, which was eventually acquired by China Sea, with a premium rate of about% and a floor price of $48,650 per square meter.

上述两宗石景山地块,此前就被业内称为北京优质地块。中原地产首席分析师张大伟分析称,石景山2019年全年销售3471套住宅,这也是区域历史高点。为此,大部分房企看好石景山未来的发展。从开年土拍有这么多企业参与来看,虽然北京房地产市场依然处于低迷中,但房企对于热点优质地块依然热衷。

The two above-mentioned Shijingshan plot, previously known in the industry as Beijing quality land. Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that Shijingshan sold 3471 residential units in 2019, which is also a high point in regional history. To this end, most housing enterprises optimistic about the future development of Shijingshan. From the start of the year with so many companies involved, although the real estate market in Beijing is still in the doldrums, but housing companies for hot quality land is still keen.

此次在石景山拿地的中海,与石景山有着不少的渊源。由中海开发、连续两年位居北京销冠宝座的中海寰宇天下就在石景山区域。

This time in Shijingshan Nahai, and Shijingshan has a lot of origin. The world of Zhonghai, developed by China Sea for two consecutive years, is in the Shijingshan region.

中海寰宇天下在业界名气不小,2018年中海寰宇天下以103亿的成绩打破北京楼市历年单盘销售最高纪录。2019年仅用了11个月时间,实现了亿元的网签金额。

Zhonghai world is well-known in the industry, in 2018 with the world's 10.3 billion results to break the Beijing property market single-offer sales record. It took only 11 months in 2019 to realize the net signing amount of 100 million yuan.

去年11月20日,中海 首钢联合体就以51亿元的价格竞得石景山区古城南街东侧(首钢园区东南区)1612-805、812、823、822、811等地块,该地块同样为不限价地块,楼面价约为万/平方米。

November 20 last year, China Sea Shougang consortium with 5.1 billion yuan to get Shijingshan ancient city south street east side (southeastern Shougang Park)1612-805,812,823,822,811 and other plots, the same unlimited land, the floor price of about 10,000\/ m2.

众所周知,中海虽然是全国性房企,但对北京持续深耕,2019年,中海在北京以197亿元的拿地金额,占据中指研院发布的《2019年房企在北京拿地总金额排行》的榜首。而石景山又是中海在北京布局的重点区域。

As we all know, although China Shipping is a national housing enterprise, it continues to plough deep into Beijing, and in 2019, China Shipping in Beijing with 19.7 billion yuan of land, the Central Institute of Research issued the \"2019 housing enterprises in Beijing total amount of land in the top.\" And Shijingshan is the key area of the Zhonghai layout in Beijing.

去年6月27日,同样是石景山古城南街的一宗不限价地块出让,当时吸引了首钢基金 中骏 招商、中海、华润 电建、平安4家企业及联合体,最终华润 电建以亿竞得,溢价率%,住宅部分楼面价万/平方米,该地块位居2019年全国住宅用地成交总价排行榜第七名。

On June 27 last year, it was also an unlimited block of land sold on South Street in the ancient city of Shijingshan that attracted Shougang Fund Zhong Jun China Merchants, China Shipping, China Resources Power Construction, Ping an 4 enterprises and consortium, the final China Resources Powered by 100 million, with a premium rate of% and a residential part of the floor price of 10,000 per square meter, the site ranks seventh in the total transaction price of residential land in 2019.

从近一年石景山土地供应来看,用“大手笔”来形容并不为过,地块面积大、总价高,为此吸引了一些规模房企。据悉,未来石景山仍不乏优质土地推出。

From the recent year of Shijingshan land supply, with \"big money\" to describe is not too much, land area, the total price of high, so attracted some large-scale housing enterprises. It is reported that the future Shijingshan is still no shortage of high-quality land launch.

据张大伟称,石景山在过去几年一直是北京楼市的福地,连续两年的销冠都在该区域,从目前来看,石景山区域的限竞房供应量不多,除了五里坨之外的限竞房大部分项目都做到了热销。

According to mr. zhang, shingshan has been a blessing for beijing property market in the past few years, with two consecutive years of sales in the region. At present, the limited supply of competitive housing in shijingshan area is not much, and most of the limited competitive housing projects except five li Tuo have been popular.

如果按照1月3日融创获得的地块成本来看,张大伟预期售价将在8万元/平方米左右。高于当下市场平均万元/平方米左右的商品房价格。由此,可以期待石景山进入8万元的时代。

Mr. Zhang expects to sell for around 80,000 yuan per square meter, based on the cost of the land he acquired on January 3. Higher than the current market average of about 10,000 yuan \/ square meter of commercial housing prices. From this, you can expect Shijingshan to enter the age of 80,000 yuan.

截至目前,北京等待出让的住宅用地合计有13宗,其中有2宗为共有产权地块,2宗限竞房地块,9宗不限价商品房住宅地块。不限价地块占有绝对优势。

Up to now, there are 13 residential sites awaiting sale in Beijing, of which 2 are co-ownership plots,2 are competitive blocks and 9 are unlimited commercial housing blocks. Unlimited land has an absolute advantage.

在很多业内人士看来,不限价地块不断增多,源于2019年,楼市整体表现不佳,限竞房去化仍不理想,加之土地出让限制条件较多,房企拿地仍较谨慎,北京宅地市场呈现持续低温态势。

In the view of many people in the industry, the increase in unlimited land, due to 2019, the overall performance of the property market is not good, limited property deconstruction is still not ideal, coupled with more restrictions on land transfer, housing enterprises are still more cautious, beijing housing market presents a sustained low temperature trend.

据中指研究院的信息显示,2019年,北京成交的50宗住宅用地中,有28宗为溢价出让,平均溢价率为10%,较去年下降5%。而北京宅地溢价率从2016年开始连续三年下跌。

Of the 50 residential sites sold in Beijing in 2019,28 were at a premium, with an average premium rate of 10 per cent, down 5 per cent from last year, according to information from the Institute. Beijing's home premium rate has fallen for three consecutive years since 2016.

众所周知,近几年,限竞房是北京市场的绝对主力。据中原数据显示,过去三年,所有包含居住的土地一共212宗地块供应(包括部分流标),限竞房供应了113宗,共有产权52宗地块,不限价的商品房地块只有21宗。

As we all know, in recent years, limited competition is the absolute main force of the Beijing market. According to the Central Plains data, over the past three years, a total of 212 plots of land including residential land have been supplied (including partial flow targets),113 have been supplied to competitive housing,52 have property rights and only 21 have unlimited commercial housing estates.

北京从2018年6月10日开始,合计入市限竞房项目达到了76个项目。限竞房也已经连续16个月出现了供应大于签约的现象。库存积压问题不可回避。

Beijing from June 10,2018, the total entry into the market limited competition housing project reached 76 projects. There has been a supply of more than a contract for 16 consecutive months. The problem of stock backlog cannot be avoided.

张大伟认为,从目前来看,北京从过去以限竞房为主的市场,逐渐回归到以不限价商品房为主的市场。以后北京有望逐渐进入高端有商品房、中端有限竞房、低端有共有产权房的三分时段。

Zhang Dawei believes that from the present point of view, Beijing from the market mainly limited to competitive housing, gradually returned to the market with unlimited commercial housing. In the future, Beijing is expected to gradually enter the high-end commercial housing, the middle end of the limited competitive housing, low-end has a three-point property rights.

2020年,对于房企来说,融资环境收紧或将持续,顺势而为、理性拿地的原则不变。但是,在市场低迷时候,对于一些优质地块的果断出手,亦不可或缺,因为活得好首先要活下去。

In 2020, for housing companies, the financing environment may continue to tighten, conform to the principle of rational land. However, in the market downturn, for some of the high-quality land decisive action, but also indispensable, because live well first to live.


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